Last updated: 6 September 2026

Cookie Policy

This page lists every cookie and every piece of browser storage that maheshika.com sets, written from what the site actually does rather than from a template. There are no advertising cookies and no cross-site tracking. You choose whether the site may measure how it is used, and you can change that choice at any time.

1. Essential

These exist so the site can do what you asked of it, or so it can remember the choice you made on this page. They need no consent.

Name	Type	Purpose	Lasts
`wgo_consent`, `wgo_consent_at`	Browser storage, this site	Remembers whether you allowed analytics, and when, so you are not asked again.	12 months, then you are asked again
`xray_attr`	Session storage, this site	If you arrive from a link carrying campaign tags (utm_source and similar), the tags and the page you landed on are kept for this browser tab so they can be attached to a Business X-Ray application if you choose to submit one. They leave your device only inside that application.	Until the tab closes

2. Analytics, only with your permission

Nothing in this section is set until you choose Allow analytics. If you choose Essential only, or make no choice, none of it exists.

Name	Type	Purpose	Lasts
`_ga`	Cookie, set by Google Analytics	Distinguishes one browser from another so visits can be counted. Pseudonymous; never your name or email.	400 days
`_ga_5PDD952655`	Cookie, set by Google Analytics	Keeps the state of the current visit for this site's Google Analytics property.	400 days
`wgo_sid`	Session storage, this site	A random id for this browser session, so the pages you view in one visit can be counted as one visit in the site's own measurement.	Until the tab closes
`wgo_ft`, `wgo_lt`	Browser storage, this site	The first and the most recent campaign link or referring site that brought you here, so the site can learn which channels bring the people who go on to get in touch. Set only when you arrive from a campaign link or another site.	Until you clear it or withdraw consent

The site's own measurement (the wgo_ keys) records the page, the referring site, the country and the device class, plus which actions you take, such as opening one of the five outcomes or applying for a Business X-Ray. It never records what you type into a form, and the visitor identifier it uses without consent changes every day and cannot be linked across days. At the date above this first-party store is built but not yet switched on; when it is, this page will say so and name the processor.

3. Third parties contacted by the page

Google Fonts (fonts.googleapis.com, fonts.gstatic.com): serves the two typefaces. Sets no cookies.
Tailwind CDN (cdn.tailwindcss.com): serves a stylesheet script on the article pages. Sets no cookies.
Google Analytics (googletagmanager.com, google-analytics.com): contacted only after you allow analytics.

4. Pages with their own storage

The four concept-study pages under /reimagined/ keep one session-storage key each (yc-arrived, ra-arrived, na-lights) so their arrival animation plays once per visit. Essential to the page, gone when the tab closes.
The private Business X-Ray report pages show no cookie banner, because readers arrive by a private link. They load Google Analytics only if you already allowed it elsewhere on this site, and the report link itself is never sent to analytics.

5. Changing your choice

Use the button at the top of this page, or the Cookie settings link in the footer of every page. Choosing Essential only removes the site's own analytics keys immediately. Google's cookies are removed when you clear cookies for maheshika.com in your browser; the site stops setting new ones as soon as you withdraw consent. Your browser settings also let you block or delete cookies for any site.

6. Questions

Write to maheshika@maheshika.com. How personal data is handled more broadly is set out in the privacy policy.