Commercial strategy · AI · Building
Your business, expertise, audience and data hold more commercial value than you are extracting. I find it, build around it and turn it into something profitable.
Free to start. Tell me about your business and I will look for the value you are not using.
What can I help you do?
Most engagements start in one of these and end up touching two or three, because the five are rarely separate problems.
See how each one works →The commercial idea
Inside your business, your knowledge, your customers, your data or your audience. Six places I look first.
Proof
More than two decades of commercial leadership inside large organisations, and a portfolio of platforms designed, built and shipped. The numbers below are outcomes, not job titles.
£86M
Strategic partnership value secured
£35M
Five-year strategic renewal
£3.5M → £11M
Consultancy revenue growth in two years
£15M
Annual value protected by one early-warning system
£12M p.a.
Strategic account accountability
150
Consultants led in one global transformation
100
Countries in one international delivery model
35+
AI tools and platforms designed, built and shipped
Where the judgement comes from
A senior operator who has run strategic accounts, customer success, operations, laboratories, client account teams, projects, portfolios and programmes, and sat on the senior leadership teams of the organisations she served. The largest transformation ran 150 people drawn from more than 100 countries.
And a builder working directly in the Claude and OpenAI APIs, which means the work does not end as a report on a shelf. It ends as something running.
Written down
I spent years studying Queen Elizabeth II not simply as a monarch, but as a leader. What I saw became The Job Well Done: The Queen's Way to Successful Leadership, a business book built around leadership lessons hiding inside a life most people had viewed through the lens of royalty.
I build too
I do not just advise on opportunities. I build them too.
I use the same thinking in my own portfolio of companies, platforms and experiments. Each one started as something missing that nobody had built, and each one is now a working product with real users.
That is also why I can tell you quickly whether an idea is buildable, what it will genuinely take, and where the commercial model has to be different from the one you are imagining.
Explore Shika Group (opens in a new tab)Rare diseaseraretrial.org
Half a million clinical trials turned into plain English, on 10,900 disease pages families can actually use.
Property and placeplaces.areaiq.org
UK postcode intelligence across 11,235 sector pages, built from public data nobody had made usable.
Childrencaptaincleo.com
A galaxy of games teaching money, maths and AI fluency, with no ads and nothing sold to a child.
The free Business X-Ray
Find what your business may be leaving on the table.
It cannot tell me where decisions stall, where customers get frustrated, where knowledge is trapped, what work people repeat unnecessarily, or where value quietly disappears between teams.
That is why my Business X-Ray starts with what I can see from the outside, but does not stop there.
Tell me enough about how the business actually works for me to know where to look. If I see something worth investigating, we will have a conversation.
This is most useful when:
Every X-Ray is reviewed personally before it goes out. It keeps what is observed separate from what is inferred. It is not an audit, not due diligence and not a generic AI report. If I do not see something meaningful, I will tell you.
Free. About ten minutes. Tell me enough about how the business actually works for me to know where to look.
If I do not see something meaningful, I will tell you.
I will review what I can see from the outside at alongside what you have told me about the inside. If I see something worth investigating further, I will invite you to a conversation.
Anything I write up reaches as a private link. Every X-Ray is reviewed personally before it goes out, which means it arrives when it has been properly seen, not when a timer runs out.
Your application has reached me directly and will be reviewed personally.
You are not committing to anything by applying. The aim is not to manufacture a consulting project. Sometimes the most useful conclusion is simply seeing the problem differently.
Maheshika
Ideas
Where AI actually changes the economics of work, where commercial value hides, and what one person with the right tools can now do. Written plainly, and usually before it becomes obvious.
AI
When every business can rent the same intelligence, the advantage moves to what only you know: your context, your judgement, your customers, your history. The AI Office is where that framework lives, along with the AI Value Ladder and the Orchestration Loop.
Enter the AI Office →Leadership
They are asking a smaller and harder question: what does this change about how we decide, what we own, and what we no longer need to be good at ourselves?
Read the piece →Business
They leave quietly, in amounts small enough that no single owner ever escalates them, through the gaps between functions where nothing and nobody is in charge.
Read the piece →Work with me
If you suspect there is more value inside your business, expertise, product, audience or data than you are currently capturing, that is usually a good place to start.
Opportunity and strategy
For businesses and leaders who want to identify underused commercial opportunity: revenue, assets, offers, pricing, customers, data, positioning or the business model itself.
Start here →AI and build
For organisations that want to redesign workflows, automate work, and build AI systems, internal tools, platforms or digital products. Recommendation and implementation, same person.
Start here →Advisory and speaking
For leadership teams, boards and events that want independent judgement present rather than delivered as a document. Ongoing advisory, or a keynote, board session or workshop.
Start here →The next step
Tell me about the business, or about you. I read every message personally, and I will tell you honestly if I do not think there is anything worth pursuing.
