01
Grow revenue
The next pound is usually closer than the next customer.
Find new products, customers, pricing opportunities, partnerships and revenue streams hidden inside what you already have.
Growth is normally treated as an acquisition problem, so the money goes to marketing and the answer stays where it was. In most businesses the faster gain is in what is already there: work you deliver but do not charge for, customers who would buy a second thing if it existed, prices set years ago against a different offer, and relationships nobody has turned into a channel.
What this looks like
- Pricing and packaging that reflect what the work is actually worth
- Revenue you already earn but do not charge for
- A second product for the customers you already have
- Partnerships and channels sitting unused inside existing relationships
- Retention, expansion and cross-sell before new acquisition
- The commercial model underneath the product, redesigned
- Value leaking quietly between functions, found and priced
Track record: £86M in strategic partnership value secured, a £35M five-year renewal, consultancy revenue grown from £3.5M to £11M in two years, and £15M a year protected by one early-warning system.
02
Use AI properly
Most AI projects fail for reasons that have nothing to do with AI.
Go beyond prompting. Use AI to redesign workflows, automate repetitive work, improve decisions and increase the output of your organisation.
Buying a licence for everybody is not a strategy, and a pilot nobody uses is not adoption. The gain comes from redesigning the work itself: which decisions get made faster, which repeated tasks stop being done by hand, what your people are then freed to do, and what should deliberately stay human. I build with these models directly, so what I recommend is also what I can make run.
What this looks like
- Workflow redesign, not tool selection
- Automating the repetitive work that quietly consumes senior time
- Decision tools that put the right information in front of the right person
- An AI operating model: what you own, what you rent, what stays human
- Adoption and governance, including the human system around it
- Working systems, built and handed over, not a slide deck
- An honest answer where AI is not the right answer
Built directly in the Claude and OpenAI APIs. More than 35 AI tools and platforms designed, built and shipped, including raretrial.org, areaiq.org and royalauthor.com.
03
Build something
Insight that stays on a slide changes nothing.
Turn an idea, insight or recurring problem into a product, platform, service or new business.
A recurring problem everyone has learned to live with is usually a product nobody has built yet. Most advisers stop at the recommendation, because building is somebody else's job. I build. That changes what is worth recommending, because the question stops being what sounds good in a report and becomes what can actually exist by the end of the quarter.
What this looks like
- An idea taken from concept to a working first version
- Internal tools and platforms that remove a bottleneck
- Customer-facing digital experiences that change what people decide
- A new service line built out of work you already do well
- A standalone business where the opportunity justifies one
- Built with your people, so it survives me leaving
The same method runs my own portfolio. Directories, tools and platforms built and shipped, not described.
04
Create another income stream
You are probably sitting on an asset you have never sold.
Turn your expertise, data, audience, intellectual property or existing assets into something people will pay for.
Twenty years of judgement is an asset, but only once it exists outside your head in a form somebody can buy. The same is true of a dataset you collect as a by-product, a method your team uses without ever naming, or an audience that currently earns you nothing. The work is deciding which one is genuinely sellable, then building it.
What this looks like
- Expertise turned into a named method somebody can buy
- A productised service that does not need you in every hour
- Data you already collect, turned into a commercial product
- Intellectual property, licensing and revenue participation
- A course, a book or a paid publication built on your framework
- An audience and a list you own outright, not rented from a platform
- Advisory and board work, priced properly
Free first step: the Expertise Ownership Score tells you how much of your expertise you currently own as assets, and how much of it walks out of the door with your job.
05
Get noticed
Being the best is not the same as being findable.
Make it easier for the right people to discover you, your business and your products across Google, AI search, social platforms and the wider internet.
Discovery has changed twice in three years. People still search, but they increasingly ask an AI, and the answer they get is assembled from sources it can read, understand and quote. Most organisations, and almost every senior professional, are invisible to that layer. Fixing it is unglamorous and specific: say one clear thing, structure it so machines can read it, and publish it on ground you own.
What this looks like
- Positioning first: one clear claim, said the same way everywhere
- Search that returns ground you own, not a platform profile
- Answer-engine readiness: structured data, clean markup, quotable by name
- Content built to compound rather than disappear down a feed
- A profile that funnels instead of sitting there
- Speaker and expert positioning that gets you invited
- A site that is fast, accessible and genuinely yours
This site, and every platform in the portfolio, is built to the same standard: indexed by search engines and readable by AI answer engines. It is the layer almost nobody has yet.